To maintain a brand’s “in” status with the masses, it should always look for new, interesting ways to innovate. Without…
As stated in the examples given on the article, controversies can be seen in a negative or positive light depending…
Disneyland started small and local and ended up being one of the most massive businesses around, with solid marketing and…
To create a “brand evangelist”, we must have passion in keeping in touch with our clients, being more personal with…
It is important to know your clients and customers well. It is not enough to know their basic info. You…
Want to have loyal customers? Remember these 3 things: 1) Keep your customers excited - Build their excitement and anticipation…