To maintain a brand’s “in” status with the masses, it should always look for new, interesting ways to innovate. Without innovation, a brand loses its luster and becomes boring to the consumer.

Brands must always be up-to-date with the latest trends, not to mention, they must also find ways to be at par with their competitors in terms of product variety, promos, etc.

How do you keep your brand “in”? Share with us your tips and strategies below!