Service · Lead generation

Growth depends on a steady supply of the right leads. We find the people who fit your business, reach them on the channels they use, and turn their interest into calls, quote requests, and sales conversations.

What we build

Precise targeting

We use data to define your ideal customer, then aim every campaign at the people who match.

Data-driven campaigns

Campaigns are adjusted from live results, so effort and budget go toward what is producing leads.

Conversion work

Landing pages and calls to action are written and tested so more visitors become inquiries.

Multiple channels, one system

Search, social media, and email work together, so a prospect hears a consistent message wherever they find you.

Automated lead pipelines

We build pipelines that source, de-duplicate, enrich, and score leads, then deliver them into your sales stack. See how automated pipelines work.

How a lead program runs

Define your ideal customer
Choose the channels that reach them
Build campaigns and landing pages
Launch and track every lead
Optimize and report

We start with who you want as a customer. A list of the wrong people wastes your sales team’s time, so the targeting is settled before any campaign is built.

Not sure where your leads are being lost? We will review your current setup and show you.

Get a free lead review

Is lead generation right for you

Lead generation suits businesses that know who they want to sell to and have someone ready to follow up. We work with contractors, manufacturers, industrial suppliers, nonprofits, and local service businesses.

More leads only help if they are the right leads and someone follows up.

Lead generation draws on the rest of your marketing. Paid advertising brings in people who are searching now. SEO builds traffic that lasts. Both need a website that turns visitors into inquiries.

Common questions

Which channels do you use?

Search, social media, and email are the main ones. We choose the mix based on where your customers are.

What counts as a quality lead?

Someone who matches the customer you want and has a real need for what you sell. We agree on that definition with you before we start.

Can leads go straight into our CRM?

Our automated pipelines are built to deliver leads into your sales stack. Tell us what you use and we will tell you how it would connect.

Find out where your next leads will come from

Send us your site and tell us who your best customers are. We will tell you what we would do first.

Get my free lead review

No obligation.

The Clay Media has built and managed business websites since 2010. See our case studies.

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What People Say
“I hired The Clay Media to rebuild my law firm’s website as well as perform extensive reprogramming on my sports agency website. Chris Clay executed both websites in a timely manner and greatly exceeded my expectations going into development. The Clay Media still maintains both of my websites a year later and I’m always able to receive immediate results whenever I request changes and updates. If you have a business website that you have been struggling with, I highly recommend that you let the Clay Media takeover because you won’t have to worry about spending money endlessly on web development with no results.”

Emanuel Hudson

“I hired The Clay Media to rebuild my law firm’s website as well as perform extensive reprogramming on my sports agency website. Chris Clay executed both websites in a timely manner and greatly exceeded my expectations going into development. The Clay Media still maintains both of my websites a year later and I’m always able to receive immediate results whenever I request changes and updates. If you have a business website that you have been struggling with, I highly recommend that you let the Clay Media takeover because you won’t have to worry about spending money endlessly on web development with no results.”

Family Animal Hospital

"When I reflect upon The Clay Media’s web services that they have provided for my company, I have been continually impressed by their attentiveness, fast responses, and high level of workmanship. Whenever there are any changes that need to be made or questions to ask, Chris and his team are always readily available and able to address the request in a timely manner. I would highly recommend The Clay Media for web service needs both big and small."

Daniel - King's Pharmacy

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