The internet as an avenue for sales and marketing has proven to be highly effective especially with the rise of social media as a tool for companies–both small and big.

Companies should utilize the immediate and continuous growth of online marketing, as most, if not, all people are ON-line right now. With the emergence of smartphones and mobile data services, being virtually active has become a lifestyle for most people.

The buying behavior of customers have changed greatly in a decade–online shopping has become so massive that customers can even purchase virtually anywhere and anytime. Not only retail companies are benefiting from this, but also service-oriented companies who get to promote their products and services at a low-cost but efficient way.

Basically, everyone is online now and companies have to take full advantage of this as constantly and consistently as they can.

Is your business fully online yet? What challenges are you currently facing?