The internet as an avenue for sales and marketing has proven to be highly effective especially with the rise of social media as a tool for companies–both small and big.
Companies should utilize the immediate and continuous growth of online marketing, as most, if not, all people are ON-line right now. With the emergence of smartphones and mobile data services, being virtually active has become a lifestyle for most people.
The buying behavior of customers have changed greatly in a decade–online shopping has become so massive that customers can even purchase virtually anywhere and anytime. Not only retail companies are benefiting from this, but also service-oriented companies who get to promote their products and services at a low-cost but efficient way.
Basically, everyone is online now and companies have to take full advantage of this as constantly and consistently as they can.