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Why Does My Business Need Email Marketing

Why do I need email marketing for my business? Email marketing is a great way to reach your target audience and build a long-lasting relationship with them.

It is also one of the most inexpensive ways to get your message out there. It’s easy to create and send email campaigns, so it’s not as expensive as other marketing channels like TV or radio ads.

The key to successful email marketing is targeting the right people with the right message at the right time. It’s important to use an email marketing tool that will help you do this efficiently, such as MailChimp, Constant Contact, or AWeber.

Email Marketing is a top marketing strategy that has been going strong for years and isn’t showing any signs of slowing down. While it seems too simple, that’s where its beauty lies: its simplicity, ease of automation, and enormously wide reach are not only easy: it’s incredibly effective.

If you haven’t already invested in Email Marketing, here are 3 top reasons why you should:

1. It lets you Target and Talk.

Target your email list using subscriptions, client emails, or lead generation: either, or all, of those will do splendidly. But that’s only the beginning.

The best email newsletters and e-blasts are authentic and personal: it lets you talk to your target audience with a platform that is easy to design to the best of your advantage. You can design your emails from scratch or with the help of thousands of themes and templates. Email marketing software and apps will let you name your client, send them regular newsletters, and broadcast your promos and sales.

You can hold your entire audience’s attention, and yet speak to them one by one. How cool is that?

2. Automation is Amazing.

We’re big fans of automation, and here’s why: speed and synchronization.

You have 500 contacts, and you need to tell them right now that you have a 50% off sales on all your products. Pick a template, punch in your details, pick your email list, and voila! Word’s out!

But that’s not all. It is now so easy to drive social media and website ads to subscribe to your newsletters and special offers, and you can put connect and share social buttons on your email so your subscribers can share your content.

With the combined prowess of email and social media, and with powerful analytics and monitoring tools that generate reports on your audience, your message, and your conversions, automation is getting more connected, more effective, and more intelligent.

And the more effectively you develop your messages and automate your sales pipeline, the more it works for you back. It will eventually give you more time to focus on other parts of your business.  An investment that works for you and gives you more free time is priceless.

3. The world is moving to their smartphones.

This is the main reason why email marketing is becoming more and more established. Studies show that email accounts will grow by 1 billion to a total of 4.9 billion accounts by the end of 2017. Now that’s what I call a market.

On top of that, smartphones are cementing themselves as a necessity. Our smartphones serve as the morning paper, a work tool, and a search engine, and night socializing can be done on Facebook or Twitter. 88% of today’s millennials, the population’s most active spenders, own a smartphone, and 58% say that they prefer to be contacted by their favorite brands through email. 58% of all adults check their email first thing in the morning!

With websites becoming optimized for mobile and Google and Facebook working to make everything easier for mobile users, the emails you shoot to the smartphone in their hands could just as well translate into traffic to your stores and websites and ROI on your sales.

Email Marketing at a Glance

Email marketing is a very effective way to reach a large number of people, but it can be difficult to get started. Here is an overview of what email marketing is and how you can create an email campaign.

What Is Email Marketing?

An email campaign is a series of emails that are sent to your subscribers, either one after the other or all at once. These emails might include newsletters, announcements, or advertisements. It’s important that you have a strategy in place when you’re sending out these emails so they don’t seem spammy or overwhelming to your subscribers.

How Do You Craft An Email Campaign?

When you’re crafting an email campaign, there are many things you should keep in mind:

1. Who will be receiving the emails?

2. What tone should the emails have?

3. What information should be included in the messages?

4. How often should the messages go out?

The Importance of Email Opt-Ins on Your Website

Email opt-ins are one of the most important aspects of your website. They can help you grow your subscriber list and engage with your audience.

Building an email list is one of the best ways to boost your blog’s reach and engagement. It’s also a great way to build a community around your brand and content. There are many different ways you can build an email list, but there are two main types – popup opt-ins, which interrupt visitors while they browse your site, and blog opt-in forms, which ask visitors to subscribe while they’re reading a post on your site.

Building Effective Email Campaigns That Work For Your Business

Email marketing is a great way to reach out to your customers and potential clients. Email campaigns are also a great way to keep in touch with your audience and nurture them into becoming loyal customers.

Some of the best practices that you can follow for successful email campaigns are:

1. Personalize messages for each recipient

2. Include a call-to-action button in the email

3. Keep it short, simple, and clear

4. Use a catchy subject line

There are four principles that make an email effective. They are:

1. relevance

2. personalization

3. immediacy

4. frequency.

Final Thoughts

Email Marketing helps reflect your brand, your products, and the rest of your marketing efforts by making an impression on the right people at the right place and at the right time. In times when people are bombarded with offers and information, Email Marketing is indispensable to businesses, whether big or small.

THE CLAY MEDIA has email marketing services that can assist you from conceptualization to consumer response. Our methods drive traffic and bookings for our clients on a regular basis. We are experienced and innovative, and we love working closely with clients to achieve exactly what they want.

Do you feel your business can use a boost from Email Marketing? Send me an email or book a free 20-minute consultation today at

Chris Clay

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