The Clay Media gave an AI agent access to its own website, Search Console and change log. Here is what it fixed in the first two weeks, what it got wrong, and what we still approve ourselves.
What Many CEO’s Fail To Remember


About the author
Chris Clay
Founder, The Clay Media
Chris founded The Clay Media in 2009 and still runs it. His team designs, builds and manages websites, Google Ads and SEO for more than 140 businesses, from Southern California contractors and manufacturers to a Nasdaq-listed company. What you read here comes from that client work.
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Table of Contents

Quick answer: To adopt AI safely, move your team onto business AI accounts, write a one-page AI use policy, start with 2–3 low-risk workflows, train staff on your own processes, and review usage monthly. Most small businesses already use AI. Very few have it set up safely.

An agentic website is a website that does work instead of waiting to be worked on. It reads its own performance data, improves itself, and is built so AI agents can understand and use it, with a person approving anything that matters.
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