Always make it a point to show your appreciation to your clients and customers. A simple gesture of gratitude goes a long way.
Here are several examples you can adopt to say “Thank You”:
-Keep customers’ birthdays on file and send cards and/or mail gifts.
-Send Thanksgiving cards or letters.
-Make it a habit to drop a personal thank-you note in the mail each day, to at least one customer.
-Send a gift certificate or discount certificate to a customer who makes an unusually large purchase.
-Host a “Customer Appreciation Event” – a Christmas party, a backyard barbeque.
-Have an occasional closed-to-the-public, preferred customer sale.
-Drop in personally on your best customers, with a surprise gift.