Never take sales for granted.
Make sure that there are people in the team whose sole focus are on sales. Start with a small team and have their focus and dedication on the company’s sales–from conception of ideas to making the sale.
It doesn’t stop there. Being and breathing in sales is a learning process, where people need to be constantly motivated and driven to make the sale. Because, let’s face it, there will always be rejections, objections and frustrations along the way–and for that, we need to constantly consume some motivation everyday.