The 2-step process involves:
1. Train your entire team to deliver exceptional customer service
2. Reinforce your customer service expectations with your team consistently
It is not enough that you “satisfy” your customers/clients–you should go above and beyond all the time and provide “exceptional” service.
“Good enough” is not option, hence this is keeping you from truly bringing value to your customers. It starts with showing the entire team that you are committed to providing exceptional customer service.
With that in place, also let your customers know in every way possible that you are truly committed to make them happy – mention it in an email, ask them in a survey/form, etc.
How have you been keeping your customers and clients happy and satisfied? Share your tips with us in the comments below!