Is your business still not mobile?
FACT: If you aren't optimized for mobile you're ultimately losing sales. Based on We are Social’s latest research, more than half of the world’s population now uses a mobile phone. Stats from Pew Internet Project’s study shows that 64% of American adults own a smartphone and 19% of Americans rely to some degree on a smartphone for accessing online services and information and for staying connected to the world around them.
Do we have your attention now? These stats evidently produce a compelling case for optimizing your business or nonprofit website for mobile devices.
Adding to that, there are also many practical marketing advantages of having a mobile-optimized website. Mobile optimization will help you reach more individuals and keep visitors engaged. Here are the advantages of optimizing your website for mobile devices.
More visitors will check out and hang around your site
A visitor checking out your traditional website on mobile will have a tough time loading it because of all the stuff it contains. Slow Internet load times mean countless lost, impatient visitors who will never return. A mobile-optimized website features a streamlined design that allows it to load faster, preventing visitors from exiting the site immediately.
More visitors will read your content
Reading content from a standard website on a smartphone can be inconvenient—even with pinch and zoom capability. Visitors won’t make the effort if it’s too difficult to handle. A mobile-optimized website will make your text more readable by filling the screen so that content be effortlessly grasped.
More visitors will see your call to action
Whether it’s purchasing a product or completing a contact form, every good website should have a clear call to action. With a mobile optimized website, you can make sure your call to action remains easy to access.
More visitors will land on your page through mobile search traffic
Google now prefers mobile-optimized sites as illustrated with their recent Hummingbird update. Make sure your website is optimized for mobile so that you will rank high on mobile search engine results
BOTTOMLINE: Don’t underestimate the importance of a mobile-optimized website. You need to make sure that all of your website visitors get an ideal user experience. With mobile browsing—from tablets to smartphones—growing at an unprecedented rate, it is important to consider how your website will display on the variety of formats.
So, is your business still not mobile? Don’t miss out on major opportunities like higher conversions and satisfied customers! Contact us now and we will help you make your website optimized.