When you go into sales, there will always be objections and doubts—and that’s OK!
It just means that you got their attention, and does not necessarily mean that they cannot make the purchase.
They just have several reasons for saying so:
“It costs too much…”
“I don’t need it”
“I need to talk to my ____________ first”
“This won’t work for me”
“I have to think about it…”
It greatly helps to understand it from their perspective, and knowing their background. That way, when we encounter an objection, we know what the real reason is, and how to respond to it.