When we create ads, promos or online campaigns, it’s important that we tap into an emotion—a storyline that is already running inside your prospect’s head.

Effective advertisements are ones that are able to make the recipient “feel” that his/her life is incomplete without this product/service.

That’s how powerful emotions are in terms of buying behavior.

What other tips or strategies have you used in creating effective ads or campaigns? Share with us your insights in the comments section below and let’s discuss!