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Google AdWords vs SEO: Which Should You Focus on?

In this blog post, I will discuss the pros and cons of using AdWords vs SEO in order to attract more customers. The discussion has been framed in a way to present both perspectives, and has also been put in two different sections: “Advertiser Perspective: Should I Focus on Using AdWords?,” and “Marketer’s Perspective: Should I Focus on Using SEO?” Advertisers are asking themselves if they should focus on using Google AdWords or SEO.

The answer to this question is often an easy one; however, depending on your industry, it might not be so cut and dry. If you’re in a highly competitive field where consumers have very little choice when it comes to their marketing sources, then there’s no competition between the two platforms. That being said, not all platforms work in this way. It’s important to determine which marketing sources are giving consumers the most value in order to make the right choice for their business.

Advertisers should focus on using both AdWords and SEO to attract more customers. They should use both AdWords and SEO because they have different benefits.

The 2 most powerful methods you can use when marketing online are Google AdWords and Search Engine Optimization (SEO). They engage the consumer at a critical moment: when they are searching for your product or service. Studies show consumers making a product or service search, are ready and able to purchase.

That being said, AdWords and SEO both work to place you at the top spot in search results. This is where the similarity ends. AdWords and SEO work extremely differently for you, and it is important you know how they help your business become more visible.

What is the Difference Between Google AdWords and SEO?

Adwords vs SEO: The most important difference between AdWords and SEO is that with AdWords you pay for every click on your ad while with SEO you don’t have to pay for any clicks on your website. Another difference is that with AdWords you are able to target keywords but with SEO you can only target specific URLs. SEO and Google Adwords are two different approaches that work for different purposes.

Google AdWords.

Google AdWords is a type of advertising campaign that is used by businesses to promote their products and services. It is a pay-per-click advertising service that includes paid search, text ads, display ads, and video ads that allow advertisers to promote their products and services online through Google search engine results pages (SERPs). It enables you to reach a large audience of potential customers.

The way AdWords works is like an auction, where advertisers compete for the best available advertising space by eligibility. This is measured by price and relevance, among other things. You not only get to strategize which keywords can be used to find your website: you can increase relevance by indicating geographic scope, as well as other metrics. You can also control your budget by allotting a certain amount to be spent in an AdWords campaign and choosing to pay for only conversions, clicks, or impressions.

In order to get the most out of your Google AdWords campaigns, it is important to understand how they work and what they offer.

Google AdWords is easy to set up and offers a plethora of features that can help your business grow. However, like all paid advertising platforms, there are some things you must understand before you start using them. It’s a great platform for local businesses in particular because it allows them to be found through more keywords than just their city or town.

The best part about Google AdWords is that you pay only when customers click on your ad! There are some reasons this might not be the best idea, like when you don’t have a site that generates revenue. However, if your site is mostly informational, if you’re a blogger or author who doesn’t want to create an e-commerce store, or if your site’s traffic is mainly referral and not search-engine driven then it might be worth trying Google AdWords.

Google Ads

1. focus on short-term goals

2. rely mostly on clicks

3. rely more heavily on advertising


Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in the organic results of a Google search engine via natural (non-paid) means. It is an approach that includes a number of tactics such as keyword research, on-page optimization, backlink building, content creation, and more. SEO Keyword Research Tools are an important part of SEO, which helps in finding the right keywords that will generate traffic to your website. It should be made easy to read for search engines by placing relevant content such as text, images, and videos. Keywords also have important use and must be placed strategically throughout the website.

A big part of SEO is also getting other websites to link to your page. This, along with increasing traffic, builds your website’s authority and, consequently, its ranking in all search engines, not just Google.

SEO lets you build your relevance and ranking to searches by the intrinsic information in your website. This is why the search results and rankings SEO produces are called organic.

Search engine optimization blog post is a great way to spread your message to a wider audience. It is also an effective way of generating leads for your business.


1. focuses on the long-term growth of a website

2. relies mostly on content

3. more focused on backlinks

3 Benefits of SEO that You Can’t Get from AdWords

There are many benefits of SEO that you cannot get from AdWords. This is because SEO is focused on organic search results, and this means that it has a higher chance of ranking.

The 3 Benefits of SEO are:

1. Higher Chance of Ranking

2. More Visible to Customers

3. More Organic Traffic

4 Reasons You Should Still Use AdWords for Your Content Marketing Strategy

There are many companies that rely on Google AdWords to provide their content marketing strategy. But, there are also many companies that don’t use it because they believe it is not the best fit for their business.

This article discusses the four reasons why you should still use Google AdWords to promote your content marketing strategy.

1. It’s a cost-effective way to get your content in front of people

2. You can target your audience with specific keywords and ad copy

3. It’s easy to set up and manage

4. It’s easy for people to find you

SEO to Create an Effective Digital Marketing Strategy with Minimal Effort

SEO is one of the most important aspects of digital marketing. With SEO, you can create an effective digital marketing strategy with minimal effort.

To optimize your website for SEO, it’s crucial that you know how to use the Google ads platform and Google keyword tool. These tools are easy to use and can help you get a better understanding of what your competitors are doing.

A website’s ranking in Google is determined by the number of backlinks that it has. If someone finds your site and links to it, then your website’s rank will increase. It is important to understand how backlinks work so that you can get a good understanding of why SEO works.

Final Thoughts

So Which Is Better?

The answer: neither. Because the best way to make use of AdWords and SEO is to use both. AdWords and SEO can not only work together, they can work for each other.

AdWords is generally recommended to those with new websites that are hoping to build awareness and traffic. It allows you a quick jumpstart, a shortcut to the end goal of SEO, which is getting on top of the search result list. It’s like cutting to the very head of the line.

SEO, meanwhile, is widely recommended for anyone maintaining a website. It not only helps you get better search result rankings: but it also gives you better-quality websites. Think of it as proper website hygiene. Long-term SEO gives long-term benefits in terms of traffic and authority.

In some cases, when both AdWords placement and excellent organic SEO work at the same time, your website might even place twice on a Google search. While some may view this as redundant, it only doubles your visibility and exposure, so that is absolutely no harm and all good done.

How can they work together? Ultimately, AdWords can give a quick start to your long-term rankings, while SEO helps improve your AdWords eligibility by exhibiting increased relevance and therefore win more and better bids.

At THE CLAY MEDIA, our digital marketing strategists are experts at using both Google AdWords and SEO together. We collaborate with you on your needs and preferences to produce the best results with either or both. We use Google AdWords and SEO as part of a larger marketing framework, where they work with every aspect of your online presence.

Our results yield increased exposure, increased traffic, and of course, increased sales for your business. With an awesome team with years of expertise at your disposal, your rankings will definitely go nowhere but up!

We’ll be more than happy to work digital marketing wonders for you! Get a quote from us to get started.

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