Your marketing strategy will be the bloodline of your business. First step? Get the best team to do it for you.
Building your marketing team is all about reading people. Know where they are good at, train them and let them do wonders for you.
Knowing the structure of a modern marketing dream team is definitely one for the books. According to Digitalmarketer, this includes – Content Team whose responsible for building content; Acquisition Team whose responsible for generating new leads and front-end sales; and Monetization Team whose responsible for turning your leads into actual buying customers.
But to make the best out of your people, screening them is crucial. Hence, make time to build the proper job description for each role because this will help them know what is expected of them.
In building your dream team, you must hone valuable people and let go of the incompetent ones. Know that not every hire will work and keep in mind that the people you entrust your business with will either make or break you.
And of course, BEING BORING IS A BIG NO-NO IN MARKETING. Create an environment that is fun and easy to engage in. Building an amazing culture and giving slightly higher salaries than the existing rate are the secrets of having a long term, successful marketing team.
Do you have other criteria in building your perfect team? Hit us and let us know!