We are constantly ranking in the top positions for all our clients’ keywords. Our success is based on our dedication to quality content and code that isn’t bloated with unnecessary scripts.
It’s become common practice to add lots of features to websites, but this can have a negative effect when it comes to search engine rankings. We designed this article to give you useful insight on how we achieve higher rankings for our clients and to help you improve your website’s current ranking position.
2. Create a favicon that is 16*16 pixels
Websites with favicons are given higher ranking positions by search engines than those without them. You can make one yourself in just a few easy steps, or if you’re not inclined to create your own, there are plenty of free services out there that will help you complete this task.
3. Use descriptive H1 tags on your site’s pages
An H1 tag is the most important HTML heading element for any page that you create. When writing your text, make sure to describe what is in all of your headings and subheadings with rich keywords. This will help search engines understand what your content is
4. Keep images and other media to a minimum
Media files can impact load times and search engine rankings. If you have too much media on your website, it will negatively affect your rankings. Make sure to use only the images that are needed for each page, as well as optimizing these files for faster loading times.
6. Keep up with website updates
Keeping up with website updates will help you avoid problems that can sometimes appear. If your website is not kept up to date, then page rank and search engine rankings might be negatively affected.
7. Minimize redirects on the domain
Redirects (both temporary and permanent) can lead to a loss of link juice, so keep them to a bare minimum. A redirect can be used to force traffic from one page to another (for example, if you are changing the location of your site).
8. Use one sitemap for all pages in a domain
Creating multiple sitemaps will only confuse search engines and have a negative effect on rankings. Keep it simple and stick to one sitemap.
9. Use an efficient robots.txt file
It’s a good idea to use an efficient robots.txt file that is not bloated with unnecessary commands (especially if it’s code that you don’t understand). Keep your robots.txt file simple and stick to the bare minimum when it comes to instructions for search engines.
10. Make sure to have unique title tags, meta descriptions, and headings
These elements are essential when it comes to click-through rates on search engine results pages (SERPs). Try to make sure that each page has a unique title tag as well as a unique description and heading so that the chances of ranking for multiple keywords are significantly reduced.
We hope that you have found this information useful and will use these tips to increase your current search engine rankings. If you’d like to get help from us to do this for your website or design you a beautiful new site with all of this included, please let us know about your project by clicking here.