1. How do I know if my Facebook Ads are performing well?

To determine the effectiveness of your Facebook Ads, you need to monitor the Cost Per Lead (CPL). For instance, if you’re running an ad for a planner and the CPL is between $1 – $1.50, it’s performing well. For a quiz, aim for a CPL of $1 or lower.

2. What should I do if my Cost Per Lead is too high?

If the CPL is too high, you should change the creative elements of your ad, such as the image and caption. Testing different variations can help lower the CPL.

3. How do I monitor my ad spend and results?

Once your ad is set up and running, you need to continuously monitor the CPL and overall performance. If the CPL is low, continue to monitor it for a week. If you start seeing sales, consider increasing the budget to reach more people.

4. What does my daily ad spend go towards?

Your daily ad spend (e.g., $25 per day) is used by Facebook to show your ad to more people within your defined audience (e.g., Females Ages 45+ in California or the USA).

5. How do I create an effective video ad?

Use the PAS method: Problem, Agitate, Solve.

Problem: Address the problem your audience is facing.
Agitate: Highlight the impact of this problem on their lives.
Solve: Present your product as the solution.

6. How much should I spend on testing a new ad campaign?

A good starting point for testing a new ad campaign is $20 per day. This budget allows you to gather sufficient data to analyze performance and make necessary adjustments.

7. Why are video ads important?

Video ads tend to perform better because they are more engaging and authentic. People connect more with videos than with static images. Aim to make your videos real and authentic to capture attention.

8. How long should I keep a discount offer running if it’s not performing well?

If a discount offer isn’t generating results, consider setting it back to the original price and stop running ads for it. It’s important to test and see what resonates with your audience.

9. Do I need professional-quality videos for my ads?

No, you don’t need perfect, professional-quality videos. Real and authentic videos often perform better because they appear more genuine and relatable to your audience.

10. Can I run multiple ad campaigns simultaneously?

Yes, you can run multiple ad campaigns at the same time. It’s essential to monitor each campaign’s performance and adjust your budget and strategies based on the results.