Need tried and tested ideas to boost your company’s marketing strategies? Here is Part 2 of the top tips from the ultimate marketing guru himself, Dan Kennedy:
6) Getting free advertising – Social media has made it easier for any business to get free exposure and advertise their business. Take advantage of this to boost and market your online presence.
7) Become hot! – Be consistent in engaging with your audience. More than a business, be a brand that actually cares about what their audience thinks and feels. Always listen to what’s happening and don’t forget to react and be social.
8) Avoiding poor boy marketing – Stay away from poorly advertised marketing and be more active online. Take advantage of what social media has to offer.
9) Maximizing total customer value – Learn to build solid relationships with your customers–both new and old ones. Appreciate all of them and make them feel that they are special and heard.
10) Fueling Word-of-Mouth – Use Dan Kennedy’s EAR formula:
E – Earn your referrals
A – Ask
R – Recognize and reward