An employee’s motivation is a direct result of the sum of interactions with his or her manager. To get you off to a good start, follow these top ways to motivate your employees. 1. Communicate Better To effectively communicate, we must realize that we are all different in the way we perceive the world and […]

Can Gmail Make You Smart?

While it certainly can’t, it can somehow make your life simpler. Here’s what you need to know about Gmail’s Smart Reply feature. It’s basically advancement from Google that involves artificial intelligence – a concept that aims to make one’s life easier, faster and more convenient. If you’re going to ask me, I can simply put […]

Building Your Marketing Dream Team

Your marketing strategy will be the bloodline of your business. First step? Get the best team to do it for you. Building your marketing team is all about reading people. Know where they are good at, train them and let them do wonders for you. Knowing the structure of a modern marketing dream team is definitely one […]

The Secret Ingredients to build a team that will build your Business

The Secret Ingredients to build a team that will build your Business   Have you ever wondered how a structure was built in less than no time, how a basketball team, baseball team or even a football team win a game and how a business became a success?   These are the questions that we need […]

Why Price Isn’t Tied To Your Product or Service

Context alters or liberates price. Move the exact same product from one context to another and its price can easily be altered. For example, we do not come to a coffee shop just to buy coffee–we come there for the overall experience and ambiance. That is why most consumers right now do not associate price […]

How To Make An Ad Campaign Last Forever

To make a giant income marketing campaign to the affluent, you must erase your own deeply ingrained insistence at connecting price to worth and worth to function. Sometimes you need to create and manipulate demand, at other times, you need to sell aspirations and emotional fulfillments with finesse. This way, you can make any campaign […]