Disneyland started small and local and ended up being one of the most massive businesses around, with solid marketing and sales.To create a solid brand just like them, one must employ these strategies in their business, even if you’re just a startup or a local business:
1) Create a world of your own.
2) Stand for and promote a philosophy
3) Build a personality-driven brand
4) Establish a centerpoint
5) Use your product/service as promotion
6) Utilize media