Why Does My Business Need Email Marketing?

Email Marketing is a top marketing strategy that has been going strong for years and isn’t showing any signs of slowing down. While it seems too simple, that’s where its beauty lies: its simplicity, ease of automation, and enormously wide reach is not only easy: it’s incredibly effective.

If you haven’t already invested in Email Marketing, here are 3 top reasons why you should:

1. It lets you Target and Talk. Target your email list using subscriptions, client emails, or lead generation: either, or all, of those will do splendidly. But that’s only the beginning.

The best email newsletters and eblasts are authentic and personal: it lets you talk to your target audience with a platform that is easy to design to the best of your advantage. You can design your emails from scratch or with the help of thousand of themes and templates. Email marketing software and apps will let you name your client, send them regular newsletters, and broadcast your promos and sales.

You can hold your entire audience’s attention, and yet speak to them one by one. How cool is that?

2. Automation is Amazing. We’re big fans of automation, and here’s why: speed and synchronization.

You have 500 contacts, and you need to tell them right now that you have a 50% off sales on all your products. Pick a template, punch in your details, pick your email list, and voila! Word’s out!

But that’s not all. It is now so easy to drive social media and website ads to subscribe to your newsletters and special offers, and you can put connect and share social buttons on your email so your subscribers can share your content.

With the combined prowess of email and social media, and with powerful analytics and monitoring tools that generate reports on your audience, your message, and your conversions, automation is getting more connected, more effective, and more intelligent.

And the more effectively you develop your messages and automate your sales pipeline, the more it works for you back. It will eventually give you more time to focus on other parts of your business.  An investment that works for you and gives you more free time is priceless.

3. The world is moving to their smartphones. This is the main reason why email marketing is becoming more and more established. Studies show that email accounts will grow by 1 billion to a total of 4.9 billion accounts by the end of 2017. Now that’s what I call a market.

On top of that, smartphones are cementing themselves as a necessity. Our smartphones serve as the morning paper, a work tool, a search engine, and a night’s socializing can be done on Facebook or Twitter. 88% of today’s millenials, the population’s most active spenders, own a smartphone, and 58% say that they prefer to be contacted by their favorite brands through email. 58% of all adults check their email first thing in the morning!

With websites becoming optimized for mobile and Google and Facebook working to make everything easier for mobile users, the emails you shoot to the smartphone in their hands could just as well translate into traffic to your stores and websites and ROI on your sales.

Email Marketing helps reflect your brand, your products, and rest of your marketing efforts by making an impression on the right people at the right place and the right time. In times where people are bombarded with offers and information, Email Marketing is indispensable to businesses, whether big or small.

THE CLAY MEDIA has email marketing services that assist you from conceptualization to consumer response. Our methods drive traffic and bookings for our clients on a regular basis. We are experienced and innovative, and we love working closely with clients to achieve exactly what they want.

Do you feel your business can use a boost from Email Marketing? Send me an email or book a free 20-minute consultation today at chris@theclaymedia.com.

Chris Clay

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