Today there is a rapid shift that is occurring faster and faster, increasing in speed month after month, day after day. If you own a business you may be feeling it by the hour.
It's possible you are neglecting the signs however it's likely your competitors aren't.
In 2016 this one word could put you out of business. That's how powerful it is and how much you'll need to pay attention to it if you haven't been.
Based on this word, empires have been built seemingly overnight, while others have been decimated at the same speed.
What's the word you ask?
The word is : "Convenience".
Convenience governs buying decisions more than ever. Not expertise, not skill, not price.
If your competitor is making it more convenient for your target customers to do business with them....guess what?
They'll soon be getting all of your customers.
We live in a society where you don't even have to "roll out of bed" anymore. You can order, purchase, start, check, monitor, transact, read, watch, compare.....anything you want to from the same device in which I'm writing this blog from....your PHONE.
If you're business doesn't have multiple ways for your customers and clients to "Get Started" or "make a purchase" (conveniently ) from your online presence, Facebook, Instagram, website, mobile app, email that's sent to them from you, or whatever medium you prefer and choose, then get ready for a rude awakening because you can guarantee your competitors are figuring this out day by day, week after week and if they don't have it figured out already they will.
Don't sit there and hope and wish for this to not occur.....it's already underway and the current of the tide will pick up and wash away anyone in its way that doesn't adhere.
We help companies stay current with the latest ways for their customers and clients to do business with them and if you haven't yet assessed how your business can do this. It's time to start.
Contact us today if you'd like a strategic assessment of how your business can quickly adapt and integrate a digital component to make it more convenient then ever for your customers and clients to do business with you.
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